Postcard Design for Slot Machine Release

Slot Machine postcard

This is a promotional postcard designed when I was working at Aristocrat Technologies, a slot machine manufacturer. This particular project was a release of a series of games in their "Reel Power" line. The basic logo for Reel Power was the blue and white background with block letters saying Reel Power. Well, transferring that to an attractive postcard was not an easy task.

 

Aristocrat's corporate colors are blue and yellow, and the tagline of "Unleash The Power" existed. What I decided to do was to use the blue background from the Reel Power logo, put the tagline in Yellow on the front to match the branding of the company, and repeat the motif on the foldout area. The images of the slot machines I put the way they are because there there so many games to highlight, if it was a full image of each they would be too small to recognize. The promotion was a success and it is one of the more memorable designs I created while I was working there.

 
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